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Definition: VTuber


(Virtual YouTuber) A computer-generated video of a fictitious personality who appears on YouTube as well as other social media and video sharing sites. Presenting discussions as well as Q&A sessions, VTubers often have tremendous influence on their audience. See influencer, AI influencer and virtual newscaster.




Kizuna AI VTuber
Created by Kizuna AI Inc., a subsidiary of Activ8 in Japan, Kizuna AI was the most popular VTuber on YouTube from 2016 to 2021. Kizuna AI had several million subscribers on three YouTube channels. (Image courtesy of Kizuna AI.)