The money made by the media platforms from millions of people scrolling through countless short-form videos. The companies make a fortune from people's imagination, and influencers who become popular from generating these videos can also make a living doing nothing else. See
influencer.
AI Makes It More Enticing
Increasingly, videos are created by AI, offering no end to the results that can be generated and allowing non-skilled people to create amazing effects that took engineers hours on end in the days of CGI (see
computer-generated imagery).