An enhancement to SMS text messaging. Rich Communication Services (RCS) enables videos to be included in a message as well as location identification. Introduced in 2008, the RCS Universal Profile defines the feature set, and RCS Business Messaging (RBM) adds features for business to consumer (B2C) marketing such as legitimate sender verification, payments and receipts.
Between Android and Apple
Apple added the RCS messaging standard to the iPhone as of iOS Version 18, enabling iPhone and Android users to message each other using the enhanced capabilities. See
SMS.