The third-generation iPad. Introduced in March 2012 to an audience expecting an "iPad 3," the device was given the moniker "New iPad" as a fresh branding approach. Apple's Retina Display was included, and resolution was doubled from 1024x768 to 2048x1536, making it the highest for a mobile device at that time. In September 2012, iOS 6 added Siri to the iPad (see
iOS versions and
Siri).
The New iPad increased HD video recording from 720p to 1080p and greatly improved the camera. The rear-facing "iSight" camera jumped to 5 megapixels and took a much better photo than the 0.7 MP camera on the iPad 2. Bluetooth Version 4.0 "low-energy" was added as well as a 4G cellular option from AT&T and Verizon in the U.S. See
iPad and
Retina Display.