Definition: MediaMap

(MediaMap, Watertown, MA) The former company name and brand of a public relations information service for the high-tech industry that maintained profiles of all technology reporters and analysts, editorial lists and schedules for every major media organization.

Acquired in late 2003 by Bacon's Information, Inc., an Observer AB company, Chicago, IL, MediaMap's flagship Performa software was rebranded to MediaSource Premium. This product family functions as a Web-based communications management system for maintaining vital media relationships and collaborating online to coordinate company and agency activities. It lets you access in-depth media intelligence, send and track targeted one-to-one distributions, and report, monitor and analyze the impact of the communications.