An organization that sells its products and services via a website on the Internet. Also called an "e-commerce market" or "virtual market," an Internet retailer provides the website, shopping cart, return labels and related services.
For quite a while, Amazon has been the largest Internet retailer with more than 50% of the online market as of 2023. Walmart came in a distant second at approximately 6%. Making up the top 10 in order of sales were eBay, Apple, Home Depot, Wayfair, Best Buy, Target, Costco and Macy's. See
e-commerce and
Amazon.com.