As of 2026, Android's market share of smartphones is about 70% worldwide with Apple's iPhones making up the rest. In the U.S., market share is roughly 40% Android and 60% iPhone.
The reason Android is predominant worldwide is because Samsung, Google, Motorola and several other manufacturers make Androids compared to only one company that makes the iPhone. Also, while flagship Androids with maximum storage from Samsung and Google cost more than $1,000, there are Androids in the $100-$300 range (see
NUU Mobile). Apple's least expensive iPhone starts at $400.
Android Set the Bar for Bigger
In addition to price, for the first seven years smartphones were on the market (2007 to 2014), iPhones had relatively small screens, but Android models had much larger displays. As the smartphone market exploded, people enjoyed the larger screen, which today is commonplace. Apple's first iPhone with a large screen was the iPhone 6 in 2014. See
Android,
iPhone,
iPhone 6 and
phablet.