Definition: Act

A very popular customer relationship management (CRM) application for Windows from Swiftpage ACT! LLC. Officially titled with an exclamation point, reps use Act! to review the notes they previously took along with their customers' email messages and Facebook profiles. A Mac version, now discontinued, was offered earlier.

Act! integrates with popular applications and enables customer reps to access the data simultaneously. Cloud and hosted versions along with custom solutions are also available.

Originally a DOS program for contact names, Act! debuted in 1987 from Conductor Software, later renamed Contact Software International. Although Act!'s ownership changed several times, it evolved into a comprehensive application for the sales professional to organize and track customer details. The product moved from Contact Software to Symantec to SalesLogix (renamed Interact Commerce) to the Sage Group and then Swiftpage in 2013.

An Act! Contact Record

These screenshots from an earlier version of Act! show each contact in a name and address record (top) from which activities are scheduled (bottom right). Activity history is on the bottom left.