A brand of AMD64 CPU chips for Windows Media Center PCs. AMD LIVE! was introduced in 2006 to counter Intel's Viiv platform, which included Intel chipsets as well as the CPU. AMD LIVE! touted the company's cool-running CPUs as a major benefit. AMD PCs use smaller fans and produce less noise, which is important when PCs are placed in the home theater rack in the living room. See
digital media server,
AMD64 and
Viiv.