Dealing with a human being instead of a computer screen, voice response system or AI chatbot. The term was coined in the early 1980s by John Naisbitt in his best-selling book "Megatrends." Naisbitt pointed out the fallacy of automating every business transaction without human interaction at some point. There is no substitute for "the personal touch." Naisbitt predicted that as AI becomes more integrated into everything, the need for human qualities becomes even more essential. Contrast with
high tech.